ABOUT
...A STUDY IN CULTURE...
The internet changed how we behave. We started documenting it.
Internet Behavior observes the things people do, say, search, post, wear, buy, love, hate, and pretend they don’t do.
Some observations become stories.
Some become memes.
Some become objects you can wear.
Everything is behavior.
...THE STUDY...
WE STUDY PEOPLE.
Not in a laboratory.
On timelines. In group chats. At work. At the gym. At parties. In relationships. In traffic. At 2:37 AM when somebody should probably be asleep.
The internet didn’t create human behavior.
It just made it impossible to ignore.
Internet Behavior documents the habits, contradictions, jokes, obsessions, and everyday moments that define modern culture—online and in real life.
A STUDY IN CULTURE. OBSERVATIONS FROM THE TIMELINE.
...THE BEHAVIORS...
EVERYTHING IS BEHAVIOR.
CULTURE BEHAVIOR
What everybody is talking about.
MONEY BEHAVIOR
What we earn, spend, save, and pretend we can afford.
RELATIONSHIP BEHAVIOR
Love, dating, situationships, and the group chat analysis afterward.
WORK BEHAVIOR
Meetings that could’ve been emails.
FITNESS BEHAVIOR
Running clubs, gym memberships, and pretending leg day doesn’t exist.
MUSIC BEHAVIOR
The songs, artists, and sounds we refuse to let go.
SPORTS BEHAVIOR
The games we watch like our lives depend on them.
AFTER DARK
What happens after everybody says they’re staying home.
And then your other worlds—Style, Street, Mental, Home, Miami, New York, etc.
End it with:
SAME INTERNET.
DIFFERENT BEHAVIORS.
...FROM OBSERVATIONS TO OBJECTS...
WE DON’T JUST MAKE PRODUCTS.
WE DOCUMENT MOMENTS.
An observation becomes a post.
A post becomes a conversation.
Sometimes that conversation becomes something worth making.
A T-shirt.
A hat.
A print.
An object.
Not everything becomes a product.
But every product starts with an observation.
...THE JOURNAL...
THE INTERNET NEVER STOPS TALKING.
NEITHER DOES THE STUDY.
The Internet Behavior Journal explores the strange, funny, and sometimes ridiculous ways modern culture shapes the way we live.
Culture. Music. Money. Relationships. Fitness. Style. Sports. Cities. The Internet.
Stories from the timeline.
...THE PHILOSOPHY...
SHOP THE BEHAVIORS JOIN THE STUDY